76% of profitable companies worldwide are planning
to invest in better data management versus just 34% of companies
that break even or make a loss.
In July we brought you the first stage findings of our international
research, which revealed an endemic lack of best practice
when managing customer data.
In this follow up white paper discover that it is
the more profitable organisations who plan to invest in data
quality, suggesting they see a direct connection
between this and financial performance.
We examine the impact lack of data best practice has on revenue
and profitability across organisations in different sectors
including financial services, retail, telecoms, utilities,
leisure and the public sector.
you know the impact poor data management has on your organisation?
Download this data integrity white paper and see responses
from organisations across the world on:
- Potential revenue lost due to inaccurate data and missed
- The ownership of data management
- Investment in data strategy
- Data accuracy drivers versus profitability
If you missed the first white paper “How well do you
know your customers?” download it today.